We are youth targeted media companies coming together to help our younger Americans embrace their role in winning our battle against the spread of CV19. Our goal is to deliver 1 Billion Impressions on behalf of federal, state and county health initiatives.
MediaSavingLives adopts a data-driven approach to identifying target audiences and messaging that will yield the greatest public impact. Research shows that Millennials are more likely to feel invincible, leading them to be less likely to follow the CDC’s recommendations about how to stop the spread of COVID-19
The Alliance’s first public service campaign, “Don’t Stop,” which specifically aims to reach Generation-Z and Millennials, was released today. The radio, outdoor, digital and social creative encourages resilience, connection and social creativity in adopting self-isolation practices during the pandemic. The compelling ads feature ordinary people and celebrities including Anne-Marie, Backstreet Boys, Camila Cabello, Demi Lovato, Luke Combs, Mariah Carey, Papa Roach, Sam Smith, Tim McGraw, Tori Kelly and More.
The campaign demonstrates how people are adapting to their new environments amid varying state-mandated COVID-19 restrictions, and provides hope and inspiration to stay at home and stop the spread. The goal is to empower young adults to focus on helping their communities by contributing their talents and supporting those they love during the crisis.
“MediaSavingLives is passionate and committed to support our health experts, government officials and essential workers in our collective efforts to protect our global citizens from the COVID-19 pandemic,” said Greg Ashlock, President, iHeartMedia – Markets Group. “We are grateful for the sacrifices so many citizens are making to support public safety, and to those who are self-isolating, we say – don’t stop!”